Jock Mactavish developed a new style of nail and found a niche for them in Ireland. He wanted them advertised on T.V. there so he contacted Murphys advertising agency.

They said they're the cheapest because they don't give demos, previews etc, they make the add and it goes straight out on T.V. the following week.

' O.K.' said Jock. 'Its Easter next week and people will be wanting to do a bit of D.I.Y. so put out the add during the holidays, mainly on Easter Sunday.'

The following week on Saturday during the evening film the break started and the ads ran. Jock watched uninterested when an ad came on he didn't recognise.

It started with a dark stormy cloud scene, the occasional flash of lightning, strong beams of sunlight trying to get thru breaks in the clouds, the camera panned down bringing into view a piece of wood.

Further down a cross beam could be seen then a circle of thorns on top of a head. Eventually the camera stopped and moved back revealing Jesus Christ on the cross. A flash of lightning, roar of thunder and then a caption showed beneath the cross followed by the voice over for it:

'If you want a job done right this Easter then use Jocks nails' followed by a inserted product picture stating only 99p a box special offer this Easter.

Well, as one can imagine Jock was well pissed off. He got on the blower to Murphys and politely asked what the fuck they were up to; if they didn't sort this ad out he would move his account elsewhere.

We're very sorry Mr Jock came the reply, trust us, we shall have a better advert tomorrow. Sure enough, Easter Sunday evening, the ads rolled and Jock watched with interest.

Then he sat forward, mouth wide open, his eyes almost popping out of his head, the same advert was being shown as before. Again the camera panned down from the stormy sky, the top of the cross appeared followed by the cross beam until the camera stopped and pulled back.

On the screen was a similar scene except piled up in a heap at the bottom of the cross was Jesus Christ. After the flash of lightning and roar of thunder the caption showed followed by its voice over:

'They should have used Jocks nails' - still only 99p a pack until Tuesday